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Music for retail

One brand sound across every store

In retail, music is part of the brand, just like the lighting and the shop window. A customer walking into any of your stores should recognise the same character — and it should not depend on which sales assistant is on shift or what is saved on their phone.

Tunelay gives you one schedule for every outlet, with energy that rises and falls with footfall, short announcements that duck the music automatically, and a dashboard that shows which stores are playing and which need attention.

Boutique with clothing racks, plants and warm spotlights
Illustrative stock photo — not a Tunelay customer. Photo: Jie Yeu Teoh / Unsplash

Where store music goes wrong

The more stores you run, the less you know about what each of them sounds like.

  • Every store has its own playlist

    Staff choose the music locally. The brand sounds premium in one store and like a gym in another.

  • Flat energy all day

    The same tempo at ten on a quiet Tuesday and at five on a busy Saturday. Music that ignores footfall either drags or overwhelms.

  • Announcements are improvised

    Store-closing reminders and promotions are shouted, forgotten or played from a phone, at whatever volume happens to be set.

  • No idea what is playing where

    Head office cannot see whether a store’s music player is even on, let alone what it is playing.

Listen to this atmosphere

Moods for the shop floor

Energetic without being aggressive, and chosen so they suit a brand rather than a club.

Preview clips are added once their promotional rights are documented.

Boutique Energy

Bright indie pop and nu-disco rhythms for busy shopping hours.

  • Indie pop
  • Nu-disco

Samples coming soon

Easy Browse

Relaxed acoustic pop and soft electronica for quieter morning hours.

  • Acoustic pop
  • Chill electronica

Samples coming soon

Evening Lounge

Warm, confident grooves for late shopping and calmer evenings.

  • Lounge
  • Downtempo

Samples coming soon

A typical store day

Energy follows footfall. You can give weekends a different curve from weekdays.

  1. Opening

    Easy Browse

    Relaxed for early visitors and staff setting up.

  2. Lunch peak

    Boutique Energy

    More pace for the lunchtime crowd.

  3. Afternoon

    Easy Browse

    Back to a lighter feel for slower hours.

  4. After-work peak

    Boutique Energy

    The busiest stretch of the day, with a confident sound.

Times are an example — you set your own.

How it fits

How retailers use Tunelay

  • Group schedule, local exceptions

    One weekly schedule applies to every store. A store with different opening hours or a local event gets an exception without changing the others.

  • Announcements that duck the music

    Upload a closing-time reminder or a seasonal message and schedule it at fixed times or at intervals. The music lowers smoothly underneath, then returns.

  • Remote status for every store

    See which players are online, when each last checked in and what it is playing — without calling the store.

  • Staff can help, not hijack

    Sales staff can skip a track or adjust the volume within a range you set, and every action is recorded in the dashboard history.

Example scenarios

Illustrative situations to show how the product behaves — not customer stories.

Ten minutes to closing

At 19:50 every store plays your closing reminder. The music dips by the amount you set, the message plays, and the music comes back up for the last customers.

A shopping-centre store keeps longer hours

One outlet stays open until 21:00. Its own opening hours keep the music going there while the high-street stores fade out at 19:00.

A store’s player has gone quiet

The dashboard shows one player offline since this morning. Head office calls the store, and the team discovers the tablet was unplugged during cleaning.

Setup

Rolling out to your stores

  1. 1Add each store as a location with its own opening hours.
  2. 2Install the player on an Android tablet or Windows PC in each store and pair it with its six-digit code.
  3. 3Build one group-wide weekly schedule and add store exceptions where needed.
  4. 4Upload your announcements and schedule them by time or interval.
  5. 5Set maximum volumes and manager PINs so staff controls stay within brand limits.
Pairing demo

Frequently asked questions

Can all our stores play the same music at the same time?

They follow the same schedule, so each store plays the same moods at the same times of day. Exact track order can differ between devices.

Can we record our own announcements?

Yes. You upload MP3 or WAV recordings and schedule them. Generated voice announcements are not available yet.

How do we know if a store’s player stopped?

The dashboard shows each player’s online status, last check-in and current playback, and flags players that need attention.

Can store staff play their own music?

No. Staff can only choose from approved moods and playlists. This keeps the brand sound consistent.

Keep exploring

Give every store the same signature sound

Tell us how many stores you run and how your days look. We’ll show you a group schedule in action.